A lure is an artificial bait, most sea lures are designed to imitate an injured, distressed fish.
They are normally cast out and retrieved, using the tip of the rod to ‘work’ the lure. Different lures will move in different ways. Some will stay on or near the surface and others either sink or dive. You will need to choose your lure depending on the sea bed and the depth of the water.
Lure fishing is very popular, and has a growing following every year, for targetting Bass. Over the past few years it has also become increasingly popular with anglers trying to catch Wrasse.